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Culture Jamming 101: ShopDropping New York, New York
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Description: Shopdropping is a tactic used by artists and activists to clandestinely place altered or recreated objects into retail stores. Handmade labels were printed out for students to color, cut, and paste. The project featured real people who make the products, their name, and sometimes even a story. The intent is to reconnect the labor with the product. To shopdrop on your own, go to www.PeopleProducts123.com. There you will also find useful information on fair trade and labor rights. For information on other projects like this go to www.antiadvertisingagency.com. Music work by Peter Price @ syrcular.com and popbcombo.com.

Comments:

taragolden
05/15/2008
interesting commentary and expression.
Visitor 50278
Visitor 50278
04/12/2008
"Put some stickers on some onions, you know, hardcore stuff." haha, that was good
Visitor 32028
Visitor 32028
12/25/2007
......Part 2 I remember doing this kind of stuff in bookstores 30 years ago (moving books by favorite authors to a more trafficked shelf) and I'm sure it's far more ubiquitous than most would imagine. Abbie Hoffman would have approved...he's the guy who wrote "Steal This Book". Of course, now that the NYT has un"covered" it; it's the beginning of the end, eh? ;-) Nickie Slow
Visitor 32028
Visitor 32028
12/25/2007
On one level, this is a pathetic sign of how desperate some of us have become to inject a shred of reality into the machinery of automaticity that is referred to as "life". Putting a few grains of (mushy) sand into some very peripheral gears of "the machine" isn't likely to change much; or so it would seem... On the other hand, there can be a kind of magical quasi homeopathic-like effect in that very small quantitative actions consciously performed can have disproportionate qualitative effects that are orders of magnitude beyond the relatively innocuous initial event. At some point, the larger machine will take notice and declare this activity subversive and explicitly illegal; but that may take a bit of time. Meanwhile the window is still fairly open for some positively playful guerilla marketing. Unfortunately, there are folks who'll use these methods to spread toxic concepts/images; so, like most other tools/techniques...this is two edged. Part 2 follows...
Visitor 31987
Visitor 31987
12/25/2007
I have a feeling that all of these people are doing this so that they put it down as an interesting "extracurricular activity" on their law school applications.
Visitor 31872
Visitor 31872
12/24/2007
Yes, I will admit that turning a harmless, humorous pursuit with perhaps some ancillary quasi-educational twist into such a self-congratulatory, overwrought, "political action" that one needs to attend a "workshop" to fully grasp and perform said pursuit is indeed odious. Still, at least these people are making some kind of attempt to be conscious of what the global infestation of the corporate mindset is doing to us as a species, unlike the hopeless dullards who can't even spell "loser", or grok the simple fact that the real vandalism is being perpetrated by a gazillion corporations which have already succeeded in convincing said retards that the sole purpose of their miserable existence is to "consume". BTW, nothing happens to the "baby". You see, if you can't diaper it, bathe it, or give it a bottle, it's pretty damned disingenuous to call it a human being. Go ahead--let's see you burp a zygote.
Visitor 31872
Visitor 31872
12/24/2007
Yes, I will admit that turning a harmless, humorous pursuit with perhaps some ancillary quasi-educational twist into such a self-congratulatory, overwrought, "political action" that one needs to attend a "workshop" to fully grasp and perform said pursuit is indeed odious. Still, at least these people are making some kind of attempt to be conscious of what the global infestation of the corporate mindset is doing to us as a species, unlike the hopeless dullards who can't even spell "loser", or grok the simple fact that the real vandalism is being perpetrated by a gazillion corporations which have already succeeded in convincing said retards that the sole purpose of their miserable existence is to "consume". BTW, nothing happens to the "baby". You see, if you can't diaper it, bathe it, or give it a bottle, it's pretty damned disingenuous to call it a human being. Go ahead--let's see you burp a zygote.
Visitor 31854
Visitor 31854
12/24/2007
After seeing the NY Times article this morning, I wanted to drop a link to a favorite shopdrop-type link I've been enjoying: www.virtualhitchhiker.com I'll leave it to the reader to explore.
Visitor 31835
Visitor 31835
12/24/2007
I'm inspired. I'm going to start placing my darkest PostSecrets amongst the postcards at Hallmark and Wal-Mart shops.
Visitor 31739
Visitor 31739
12/24/2007
Bunch of vandals! They must be forced to buy ever product they have defaced with their labels. It is one thing to leave something that you brought but to vandalize something with a sticker is pathetic and shows lack of respect for other people's property. Looser hippies with more time than they know what to do with.
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Producer: kellyloudenberg
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Views: 11842 Rank: 272 Duration: 5 Mins. 38 Sec.