Those of you thinking about flying United to try and cash in on their win-a-million-miles contest, beware. The US military has decided that TV and video game audiences aren’t nearly captive enough for their liking, and they’ve paid United to run an infotainment spot, about “Today’s Military,” to their belted-in passengers, who are unable to escape bombardment. Apparently this is part of the Armed Forces’ escalating PR campaign to address the largest recruiting shortfall in 26 years.

“CHICAGO—The U.S. Department of Defense is paying United Airlines to run in-flight videos touting glamorous military jobs, but passengers aren’t told that the Pentagon produced the spot, according to a published report.

The 13-minute video titled “Today’s Military” is played in between standard in-flight programming, such as NBC sitcoms or Discovery Channel productions. It profiles five military jobs, although none are in dangerous regions like Iraq or Afghanistan, where thousands of U.S. military personnel are supporting the war.

The video shows only one solider beyond U.S. borders: a Hawaii-based Army animal-care specialist on a humanitarian mission in Thailand, the Chicago Tribune reported.”

United’s sudden interest in helping the government paint pretty pictures, of course, has nothing to with a certain movie that’s currently reminding everyone how unfriendly the skies can be, or, get this, the $306 million loss they posted after leaving bankruptcy. Nah, couldn’t be.